The 9 best web analytics tools, and which one fits your team.

This is our shortlist of nine, in ranked order. We are testing each tool now; full reviews, prices and who each one suits come next.

Review in progress

The shortlist

Ranked picks before hands-on testing. The order can change once every review is done.

  1. 1. Google Analytics 4

    Review in progress

  2. 2. Adobe Analytics

    Review in progress

  3. 3. Matomo

    Review in progress

  4. 4. Plausible

    Review in progress

  5. 5. Fathom Analytics

    Review in progress

  6. 6. Mixpanel

    Review in progress

  7. 7. Amplitude

    Review in progress

  8. 8. Hotjar

    Review in progress

  9. 9. Piwik PRO

    Review in progress